Having wanted to create a connection with the local family aspect of the brewery and the packaging itself, I decided to go back to the beginning and look at the Wye Valley in general. This is the website I came across first: [http://www.wyevalleyaonb.org.uk/] The Valley is an AONB (area of outstanding natural beauty) due to the landscapes, heritage and wildlife. Within the AONB a 58 mile/92km stretch of the River Wye winds down through the valley through spectacular limestone gorge scenery and dense ravine woodlands. Superb wildlife, intriguing archaeological and industrial remains and impressive geological features all make it into one of the most fascinating places. The area was designated in 1971 and includes areas within Gloucestershire, Forest of Dean, Herefordshire and Monmouthshire.
The cultural heritage section, I think the brewery comes under. The small family business that remains local to the west midlands making it an ale sort after by many around the country. Below is a snippet of information taken from the Brewery website. This is a very brief overview of the history. I want to delve deeper and make it more personal to appeal to the consumer.
"Founded in 1985 by ex-Guinness brewer Peter Amor, we began brewing in Canon Pyon, Herefordshire, but moved shortly afterwards to the old stable block of The Barrels, an historic 18th century coaching inn in Hereford.
By April 2002 the brewery had outgrown its Hereford home and relocated to its present site in Stoke Lacy. Also in 2002, after completing his brewing training at Young’s Brewery in Wandsworth, Peter’s son Vernon took over as our managing director.
Peter is now chairman of the Wye Valley Brewery, and passionately believes in spreading the word about cask ale."
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